Our Mission

In our quest to become the most productive and efficient insurance company:

  • We shall continuously strive to meet the needs of the customer
  • We recognize people are our assets and are committed to train, motivate and reward them
  • We shall continuously endeavor to improve our services and work processes to provide excellent quality customer orientated services
  • We shall maximize profits through the efficient management of our assets and liabilities to generate high returns to our shareholders as well as strengthen our company’s position in the Malaysian insurance industry.


To be the preferred, reliable and trusted insurer